How to Reclaim “Premium” Content for Inbound Marketing
The concept of Inbound Marketing hinges on providing something so valuable that someone will trade their contact information for it. So enticing that they know they are going to have to hear from you again. Sound easy?
Needless to say we spend a lot of time perfecting the work we do for our clients. In most cases we opt for writing an eBook (typically a downloadable PDF) and/or a companion checklist.
To understand why you would want to reuse your original Premium Content, you need to understand the amount of effort that goes into producing the original piece.Read More