Your Reviews

 
 
 
A happy customer tells 3 people. An unhappy customer tells 3,000.
 
But now, in the era of social media and mobile phones, with one review on Facebook, for instance, a customer tells 300 people (on average) what they think of your business.
 
Online reviews will make or break your business. Are you happy with your reviews?
 
So how do you get good reviews and deal with the bad ones?
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5 Simple Steps to Drive Leads From Social Media

 
Social media is great for building your brand. It's awesome for building your reputation. It's terrific for customer service, and for responding to positive and negative feedback. It's AMAZING for listening to customers and prospects. 
 
 
I say, YES! 
 
But it's not easy. 
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Ideas vs Action

I love ideas - good ones, great ones, even ridiculous ones. My mind works a mile a minute and is constantly thinking of ideas (though perhaps most are the ridiculous ones). Seriously, though, if you're anything like me, you have at least one decent idea a day:
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The High Cost of NOT Marketing

The Death Spiral: Failure is NOT a Strategy

 

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is  decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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