The High Cost of NOT Marketing

The Death Spiral: Failure is NOT a Strategy

 

This is a tough piece to write because it probably won’t have a happy ending. What prompted this is  decision that one of our client’s made just days ago.

It’s a Glass & Mirror shop down in San Diego that has been struggling for a while. They made some poor marketing decisions in the past, and I fear they just made another one.

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The 5 Most Powerful Words

The five most powerful words in business, and maybe in life: How can I help you? 
 
Of course, you can't just going around saying these words inauthentically. 
 
You have to say it when you can mean it, and most important, when you can and will be able to follow through.

 

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5 Questions to Ask Before Outsourcing A Task

 

Outsourcing various tasks is an incredibly attractive concept to many of us; you can save time and (hopefully) money by offloading a repetitive or time-consuming task which you probably don’t enjoy doing anyway. What’s not to love?

 

However, whilst outsourcing is almost inevitable for any company wishing to grow, you need to be 100% certain that you’re making the right decision before you ship any old task off to another far away country. Not only do you need to be comfortable that the person on the other end of the conversation will do these tasks well, but (more importantly) you should be considering whether the task you’ve chosen is right to outsource in the first place.

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7 Secrets of Facebook Marketing for Small Businesses

Facebook. The social media juggernaut. By now, it is almost assumed that everyone has a Facebook profile. More important for you, it is also assumed that all businesses are now on Facebook. Not an expert with the platform? That’s perfectly fine! Everyone has to start somewhere, and we’re here to help.


Facebook has changed its strategy for how brands should use their platform, and now it’s time to change yours. In 2007, Facebook launched “fan pages”. Originally these pages were treated similarly to personal profiles; but over time, the look and reach of them have changed dramatically.

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Is PokemonGo a fad? Does it matter?


 
This week brought us news of a 17% stock drop in Nintendo's stock price as they warned of their limited ownership of PokemonGo.
 
This sent fickle investors into a panic and then opportunistic media into a race for headlines about PokemonGo's impending doom.
 
My personal experience tells a different story.
 
You see, I spent yesterday evening out with my kids, recently back from summer camp, hunting PokemonGo. They loved the game, but more than that, they were amazed at how many people were out in our town of Port Washington, playing. I was amazed at how packed the local ice cream store was, with people taking advantage of the fact that someone has thrown a "Lure" at the PokeStop next door. 
 
Dozens of people, (of all ages!) out playing PokemonGo, and buying ice cream.  I saw it with my own eyes.
 
 
This is easiest and most obvious if you own or run an ice cream store, coffee shop, or restaurant.
 
But there's no reason you can't leverage this if you're not one of those business owners. 
 
Imagine a pediatric dentist actually getting kids excited about going to the dentist. Or a hardware store with a scavenger hunt to get people to realize more things they sell. Or a clever real estate firm mapping out all the PokemonGo PokeStops and Gyms in your town. Or a jewelry store "luring" people with a promotion and a low-end "free product" just to increase foot traffic and build a mailing list. 
 
The possibilities are endless! 
 
Is PokemonGo a fad? Maybe. I have no idea! 
 
But it doesn't matter. The bottom line is that right now, it's an opportunity for your business. 
 
The beauty of marketing in a social media age is that you can change it, really quickly. ( click to tweet
 
So go ahead, create a promotion, put it into action, test, iterate, repeat. 
 
Grow your business through every fad you can. 
 
And let the kids (of all ages) keep chasing PokemonGo while you chase the dough. 
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