The easiest issue to run into when producing fresh, original, and engaging content on social media is simply running out of ideas of what to post. When this happens, it’s easy to fall into the trap of recycling tedious or uninteresting ideas. During times like these, it’s important to take a step back and look at the big picture. WHY are your followers choosing not to engage with your content? Are you playing it TOO safe?
At Likeable, we recently started new content initiatives to spice things up -- And we recommend you think about doing the same for your business. Here are a few tricks we’ve tested out that have been getting positive responses so far.
1. What’s trending right now?
You know the sidebar on Facebook that shows which subject matters are “trending” at the moment? Don’t ignore it! It can be helpful to know what your friends and followers are talking about so your business can join in on the conversation.
#DressGate is a perfect example. The entire Internet community was baffled by the massive response to this simple story. Using a trending topic like #DressGate and applying it to your business (if you can) is a surefire way to cause a reaction from your followers.
For instance, look at this hilarious meme posted by an orthopedic surgeon:
Bottom Line: Pay attention to what’s trending with your audience. It’s a great way to post something new and thought-provoking, even if it does not directly relate back to your business.
2. Lighten Up A Bit!
People love to laugh. In fact, most people turn to social media for entertainment or distraction from the woes of everyday life.
Take advantage of this… And make your followers laugh! A simple cartoon, illustration, pun, or meme can really brighten someone’s day. Not to mention, these types of humorous posts are insanely engaging and shareable.
Bottom Line: If people know that going to your Facebook page or Twitter feed will make them chuckle, they’ll want to go there more often.
3. Try to make every single piece of content shareable.
Sharing of content (i.e. virality) is the most telltale sign that your content is working for your audience. It takes minimal effort for one of your followers to “like” a post, a bit more for them to comment on it, and sharing the post and/or image takes the most effort.
Images and/or videos are much more shareable than text or blog posts, so keep that in mind when creating content. We love to use shareable quotes in our content as much as possible -- These can easily spread like wildfire on social.
Bottom Line: Someone sharing your page’s content is the ultimate compliment. Strive for that level of engagement every time you post something new.
4. Think outside the box.
Of course you’re thinking, “This one’s a given.” But, you’d be surprised how easy it is for business’ to stay trapped in their safe content bubble.
Break out of it! Take calculated risks and post something you wouldn’t normally use to see what the reaction is like. No one ever got anywhere in life without taking risks, right?
One important thing to keep in mind is this: A piece of content is not random if it’s engaging. If you see something cute/funny/interesting on the Internet and want to post it to your page, do it!
It doesn’t necessarily matter if every single post on your page directly relates back to your business. Remember, there are other ways to promote sales and/or generate leads than just asking people to buy your product or use your service. Be different!
Bottom Line: Take risks this season. Try a new initiative you’ve seen other businesses try but never felt like you could “pull off” or “get away with.” You might just be pleasantly surprised with the results!
That’s all for now, folks. What new content initiatives is your business excited about trying this quarter? Let us know! And don’t forget to check out our handy dandy Content Guide to revisit the basics of posting fun and engaging content on social media. Cheers!
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