Get the tried-and-tested, off-site SEO strategies that will consistently help you gain organic traffic.
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There are various best practices when it comes to SEO strategies, depending on the industry you are in. However, because search engines like Google are ever-evolving, a lot of those best practices can be changed.
Do not worry about some of the techniques you have already employed on your website; they more or less still work depending on the kind of site and audience you have. However, here we will discuss the tried-and-tested, off-site SEO strategies that will consistently help you gain organic traffic.
1. It is not about the number of links; it is about the quality
As much as it is important to have as many backlinks as possible, it would be useless to have if the majority come from websites that do not have significant authority to help you rank.
What you need to do is link to websites that have significant authority, with quality links that show Google and people you have a quality website, as well.
A simple way to do this is to use a tool like Ahrefs and see where your competitor’s backlinks are coming from. This gives you a better understanding of where to go when looking for links versus spraying and praying. Similarly, creating long-form content gives you a statistically higher chance of creating more backlinks without outreach.
2. Engage in social media
Many marketers will tell you this is the age of social media, and if you are still not tapping into its massive potential, you are completely missing out. The usual networks are Facebook, Twitter, and Google+, but depending on your website, you can always add Pinterest and other social media sites to the mix.
People want their content accessible, and what is more convenient than social media? Plus, if it is shared enough, they will get to see it often.
3. Blog about something audiences relate to
Remember that you are not just creating content to sell whatever it is you have on your website; you should also give your audience a reason to come back for more. You can achieve this by writing quality content.
Make a concerted effort to write more personable content by infusing a little of the product or service you are selling, creating a How-To guide, or addressing a concern the community has and giving relevant answers.
An easy way to do this is to visit BuzzSumo and type in what your blog is all about. In this case, I used SEO as my topic.
From here, I can filter the information and specifically see what has been shared the most in the past 24 hours, week, month, 6 months, and year. The best part is, I can create content that has a similar shareability factor to exponentially grow my traffic much quicker than just picking topics I think may do well.
Also, if you are using content marketing for your business, the premium version pays for itself because you have the ability to export all the results, and see a more refined granular view on what content your competitors are posting.
4. Target long-tail keywords
Marketers who focus mainly on head terms are missing out on a lot. While they normally have high search volumes, you will face stiff competition from more authoritative sites with big budgets to conduct more sophisticated SEO campaigns.
Instead of fighting a losing battle, target long-tail keywords instead. While they do not generate as much search queries, they have higher CTR and are easier to rank for, given the limited competition.
5. Do not just focus on Google
While Google might be the authority search site, you should not ignore other search engines. Remember that people may prefer Bing or Yahoo, and other countries have their search engines. So, diversify your SEO efforts and learn the SEO techniques you can employ to rank on other search engines.
6. Consider looking for dead links
Dead links are those individual web pages or websites that have become permanently unavailable. The reason you want to tap into them is to create content that has now become unavailable on the Internet. In this way, not only are you replacing the lost content, you are now redirecting the traffic that query used to have to your website.
If you want, you can even replace those dead links on your site, which Brian Dean from Backlinko explained further.
I have used this strategy as a way to add value to influencers in the SEO space. You can easily do this by downloading a Google Chrome extension called the Broken Link Checker. This is an easy and affordable way to quickly analyze an entire web page and see the links.
You can even go to reputable websites and pitch why a publication should feature your link instead of the older link.
Here is an example of an email I sent to Entrepreneur.com, where I noticed broken backlinks, with content I wrote that could replace what they already had:
I absolutely loved your post on content marketing hacks for 2016. In fact, I even shared it with my network and email list. But unfortunately, 2 of the most important links were broken in the article.
I wrote a similar article that is live that encompasses the most recent content marketing hacks and would love it if you can replace that link with the link I sent.
Most of the time, you will get an overwhelming response and the editor will feature your link, provided it’s a well-thought-out article and relevant link.
7. Internal linking
Link internal pages within your content to the website wherever you think it is needed. The Google algorithm puts weight on this too, so it can increase your link’s popularity.
All you need to do is conduct a quick Google search for the content you are looking for.
8. Blog commenting
Google cracked down on blog comments that use target keywords as their names. While it is no longer as effective as before, crafting a blog comment that balances providing value to readers with passing link juice to your pages is still possible.
9. Answering on Q&A sites
Some people think discussion boards are dead, but if the amount of queries being sent to Quora or blogging sites like WordPress is any proof, it is pretty much alive. Post a discussion on a board that is related to your site, or on social bookmarking sites like Reddit, and put a link to your website within your account signature. If you give relevant answers, they will take a look at your site.
These age-old SEO tactics are still widely used for a reason: they work. By implementing these tactics into a workable SEO strategy for your site, you can increase backlinks and visitors to your site.
Charlie Robinson is an accomplished marketer and interim VP of Marketing for high-growth tech startups. He is currently the VP of Marketing at Adling, a digital marketing agency based out of Cupertino, CA. In his free time, he loves to snowboard and ski.
Originally published on: The Next Scoop