If your business is new to Facebook, you may be a little lost with how to begin. If your business has been on Facebook for a while, you may find it hard to keep up with all the changes and new features. No matter what your level of experience is on Facebook, it's important to remember the basics. Here are the steps to follow when building your Facebook page from scratch:
1. Add Photos
A picture is worth one thousand words and on Facebook photos are one of the most important things you can add to your page. A Cover Photo and Profile Photo are the most necessary photos for your business' Facebook page. Your Cover Photo (the first photo seen when a Facebook user visits your page) should reflect the culture of your business. This is NOT a place to promote the latest deal you have going on - in fact, this is against Facebook's Terms of Service. Some of the best small business cover photos have a picture of the staff, the storefront, or even a logo. The cover photo is the first impression people will get about your page. The Profile Photo for your business page will be what shows up most often in a Facebook users News Feed. This means that the Profile Photo should be the "face" of your business - whether that's one person, a few people, or a logo is for you to decide. Lastly, photos in your Page Updates are absolutely essential. Posts with photos in the News Feed are proven to get more engagement than those without photos. Keep this in mind as you create posts for your Page - always try to include a photo when you can.
2. Use the Build Audience Feature
Do you have a customer email list for your business? Facebook makes it easy for you to click a few buttons and invite these people to connect with your Facebook page. Your current customers are your biggest advocates and the people most likely to LIKE you on Facebook - start your Page off with them. Here's how to invite an email list to LIKE your Facebook page: In your Admin Panel, go to the Build Audience feature, and select the first option of Invite Email Contacts. From there all you need to do is select how you would like to import your emails and the notification about your new Facebook page will be sent out automatically.
3. Promote Page Feature
With the Promote Page feature in your Admin Panel, you'll be able to reach NEW potential customers for your business through Facebook. You don't have to spend your entire marketing budget on Facebook Advertising but it is certainly a good idea to throw a few dollars down especially when you're just getting started. Simply click the "Promote Page" button, review the ad, and select a budget. The most important thing to remember when you're running Facebook ads is your target audience. If you're a local business, be sure that the target audience you select is NOT for the entire United States. Target the people who are most likely to walk in your door in order for the Facebook ad campaign to be most effective.
4. Create Custom URL with a Username
You want to make it easy for Facebook users to find your business, right? The EASIEST way to do this is by making sure that your Facebook business page has Custom URL. Custom URLs simplify the process of people going directly to your page on Facebook. For example, the Likeable Local Facebook page can be found at facebook.com/likeablelocal. Whereas without a custom URL, Likeable Local on Facebook can be found at facebook.com/pages/Likeable-Local/284970998264357. The former is preferred, correct? To get a Username and to have a Custom URL, go to the Admin Panel of your page click on Edit Page, select Update Info, and go to the Create a Username for This Page section. Facebook will need to confirm that the Username you want to create is available and if it is, you'll be able to start using your Custom URL right away.
While these are 4 very important first steps (or things to revisit) for your Facebook page, one thing to keep in mind through your business' journey on Facebook is that results are (most likely) not going to happen over night. However, as long as you put in the effort to set up your page correctly and update your page regularly, you'll be well on your way to success on Facebook.
By: Megan McMahon