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How long have you been in business? Are you a neighborhood staple or the "new kid" on the block? Regardless of your tenure, developing a loyal customer base is a challenge. 

Whether you send physical reminders to your patients or have an interactive digital newsletter to stay up to date: as a business owner, you understand the importance of a neatly groomed mailing list. What better way to keep them coming back than staying in touch when your customers are out of the store.

One of the biggest struggles business owners have is maintaining the integrity of their database. People move, unsubscribe, or give bad data when filling out forms for more information about your business. It happens.


Social media has quickly emerged as one of the most effective methods of staying top-of-mind with customers in between visits. The benefits of a qualified mailing list and an active social media presence go hand in hand. 

Here are a few ideas on how to integrate these two instrumental pieces of your digital marketing strategy!

1. Quality Over Quantity

What good is a massive database if they aren't being effectively reached? Would you rather have a list of 10,000 contacts that you have accumulated over 30 years of business or 5000 confirmed accurate contacts?

Odds are you have wasted some time, effort and money reaching people who have moved on. We all have. Sort your unsubscribes and other failed delivery methods into a specific file. Then, brainstorm a creative initiative to give your lists that energetic jolt they might need.

2. Combine Frequency with Efficiency

It may not be the sexiest undertaking, but this is a practice that should be done annually. Do an inventory report on how many different kinds of media/content you send out and how your customers are receiving it (mail, social media, email).

Once you have an idea of how much (or how little) you are sending to your customers, you can have a better understanding of how to pair the perfect mix of content/media frequency with the best delivery method.

3. Be A Social Media Master

In 2015, there is no excuse for denying the impact social media has on your business. It is the most effective and often most affordable marketing tool for small businesses.

A new study gets released every month advocating the ROI small businesses can receive through social media. 

Plus you can use that newly updated email list for hyper-targeted custom audiences to see your ads on social media.


There is no need to reinvent the wheel. Hone in and focus on what you do best and to maximize your marketing spend.

For more on how to get the most out of advertising effectively on social media, check out our latest eBook on social media ads!

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