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When taking a proactive approach to protecting and maintaining your online reputation, Googling yourself is one of the most important things you can do. It’s the first step to improving your reputation, since you’ll need to know what you’re up against before you can take action. Getting started can be as easy as typing your name into Google and scrolling through the results, but there are finer points to understand to be truly effective. You’ll need to know why it’s important, how to get the most relevant information, and how to handle what you’ve found.

One of the first things recruiters, hiring managers, business associates, and even potential friends or dates will do when considering whether or not to associate with you is check out Google to learn more about you. This is the age we live in; there is so much information available to us at all times. Monitoring the results for your own name allows you to identify potential issues before they become crises. If a situation ever arises that could get out of control, remember that there are crisis management services that can help you.

The basic concept of checking your online presence is simple: just enter your name or your brand’s name into Google and browse the first few pages to see what you find. That’s what most people will do when they search for you, so this gives you a good idea of what they’ll see. There are a few things you can do to improve your searches, however, and ReputationManagement.com covers them in this infographic.

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