PPC Strategies for When You Don't have an Unlimited Budget

PPC Strategies: Go Wide, or Go Deep?


Pay-Per-Click (PPC) is without exception, the single fastest way to get directly in front of consumers who are looking for your products and services. However it’s not without limitations and risks. 

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Social Media Algorithms and What They Mean for You

"Voodoo." "Black magic." "The death of a platform." These are just a small sample of the affectionate terms that people have been using to describe social media's shift towards algorithm-based feeds. Social users have frequently been averse to change even if they don't fully understand the ramifications of the updates. This continues to be true. But as marketers, we have to rise above this aversion to change and instead embrace it. So, what do algorithm-based feeds actually mean for your marketing efforts?

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6 Tips to Make WordPress Mobile Friendly

While WordPress is the tool of choice for more than 75 million website owners around the globe, not all of them are as clean and quick as they should be. For your site, responsiveness is key to success, not just because Google will like your site better, but because it creates a better experience for the end-user. Follow these six steps for a more responsive, and therefore, more successful website. 

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Are Keywords Keeping You Up at Night?

The fact is, search engines are getting smarter and they are no longer fixated on individual keywords. They’re focused on user intent… and so should you.

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13 Tips to Ensure Webinar Success


13 Tips to Deliver Presentation Webinar Experiences

Below is an excerpt on webinars from the new Big Fish Presentations book The Big Fish Experience. Order and get more sample chapters here.

 

We live in a digital world. We are frequently asked how to give good presentations through impersonal, digital formats such as webinars that take place remotely and online? While you may not have to worry about stage fright giving a webinar, that can be a double-edged sword. How do you connect with an audience that’s not physically in front of you?

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