Social Media is Like. . .

A lot of people and businesses aren’t sure how social media works and why they should use it. Sometimes, it’s hard to understand the concept of Facebook or the proper etiquette for Instagram. To picture it, imagine it like this. . .

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Basic Do's and Don’ts of Social Media

Social media can be a big a scary place for some people. There are so many different networks and ways to get involved. Where do you start? What is the best form of social for me? How can I best express my brand and my business? Are people even going to notice my business on social?

Slow down, Stop right there. Before someone gets lost in the great big digital world, lets start with some basic dos and don’ts of social media.


DO - Create a Plan: It’s always great to have a plan before you start anything. It’s a good way to keep organized and create goals. If you wing it, an idea can get lost and a cohesive brand can't be established or understood.

DO - Share Great Content: Sharing awesome content is a great way to attract clients, build an audience, and show your target audience your brand voice. It can be humorous, educational, or even just thought-provoking to get people to talk about and share your content and business.

DO - Stay Connected and Listen: Whatever networks you choose, stay connected with your audience. Listen to what they have to say and respond by asking questions and addressing concerns. Communicate regularly with your audience to establish a trusting relationship.


DON’T - Use Only One Network: Using one network can be a great place to start but you don’t want to end there. Having multiple networks allow you to connect with different audiences and share different content across each medium. Each social network has their own strengths and weakness so find which ones balance each other out to work best for your brand.

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How To Be Social On Social Media

Social media.....what exactly is it?

Obviously it's a form of media, but what does the social imply? Well, for one we can look at Merriam-Webster's definition of the word “social” to find:

so·cial adjective \ˈsō-shəl\
a: marked by or passed in pleasant companionship with friends or associates.
b: of, relating to, or designed for sociability (social club)
c: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society(social institutions)
d:tending to form cooperative and interdependent relationships with others
Origin: Middle English, from Latin socialis, from socius companion, ally, associate; akin to Old English secg man, companion, Latin sequi to follow

If you notice, all of these definitions relate to interaction between people or groups of people. There is also the overriding notion of the interaction or companionship being for the welfare of human beings. Whether through shared ideas, or contributing to the advancement of society through discourse.

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