Why Entrepreneurs Shouldn’t Focus on Social Media

Yes, social media makes it easier for businesses to engage customers, build communities, and drive sales. Yes, social media is an invaluable tool for learning about consumers’ wants and needs, as well as competitors’ marketing strategies. Yes, social media is swiftly becoming the primary mode of communication amongst younger generations. Still, you, as a new business owner, shouldn’t focus on social media.

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Social Media: Why the Investment is Worth it for Business Owners

As we look back at the history of marketing, we can see how businesses have connected with customers. The most successful companies have been the ones who’ve built solid brands. These companies effectively reached people by leveraging technology in creative ways.

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How to Get Lucky

 Discover how to create your own luck in business and life.
 
When I was a salesperson working for Radio Disney, back in 2001, I was assigned the Burger King account to call on. I called Brenda Fuentes, my prospect, 37 times over 6 weeks. After 30 calls, my manager told me to stop calling and move on to another account. I kept calling, until she finally picked up the phone, on the 37th attempt. We had a great conversation, I set up a meeting to pitch her, I closed the Burger King business, and I earned a $20,000 commission check. 
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9 Off-Site SEO Strategies That Will Stand the Test of Time

Get the tried-and-tested, off-site SEO strategies that will consistently help you gain organic traffic.

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