How to Get Lucky

 Discover how to create your own luck in business and life.
 
When I was a salesperson working for Radio Disney, back in 2001, I was assigned the Burger King account to call on. I called Brenda Fuentes, my prospect, 37 times over 6 weeks. After 30 calls, my manager told me to stop calling and move on to another account. I kept calling, until she finally picked up the phone, on the 37th attempt. We had a great conversation, I set up a meeting to pitch her, I closed the Burger King business, and I earned a $20,000 commission check. 
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9 Off-Site SEO Strategies That Will Stand the Test of Time

Get the tried-and-tested, off-site SEO strategies that will consistently help you gain organic traffic.

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How to “Get” Anyone (Even If You Don’t Like Him)

Excerpted with permission from Chapter 2 of:

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5 Essential Mobile Marketing Strategies to Boost Your Business Now

 
How to use mobile apps and data to help your business
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What Makes a Strong Call-to-Action Post for Social Media

The purpose of a CTA (Call-To-Action) is to get someone to take specific action. You are calling on them to do something, and that something can be a variety of behaviors. For social media, these types of posts are very different, say, from a landing page or a blog post where call to actions can be as long as needed. Plus here, your reader may have found you, instead of visa versa. 

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