Are your social media posts protected by free speech, or can you get fired, arrested, or kicked off the team (or Twitter) for what you say or “like?” It seems Facebook and Twitter are still working out the legal kinks in the system.Read More
Let’s face it. Snapchat has quickly moved from the fringe of social media relevance to a legitimate platform where the likes of BMW and Hasbro now frequently advertise. Snapchat has deftly figured a way to include paid advertisements within in its app without disrupting the user experience. Now for small business purposes, the paid advertisements are not within the realm of financial feasibility. However, this is not to say that small businesses can not find use for the app.Read More
Social media is a powerful tool for any business’ strategic plan. Just a few years ago, social media was barely part of the equation and now it’s an essential aspect of any game plan. Best practices dictate some particular things about social media, and how to best use it. Social media can be great for building your brand, but you have to find a voice and stick with it. Use social media to display the best parts of your brand, whether that’s your product, your customers, or your staff and office culture. Your brand is on social media already, it’s up to you whether you want to be the one who controls it. Social media can also be a great customer service tool. Your customers are on social media. Listen to them, interact with them, especially if they interact with you. This way, you’re reaching your customers more effectively, in an arena they might be more comfortable in.Read More
Sometimes the best way to see if your business needs help with social media is to get your hands dirty with a social media evaluation. You might not (yet) be a social media expert, but going through these five steps can definitely help you both understand & optimize the growth of your online presence AND your business.