When it comes to the website designs of small business, there is a whole lot of ugly out there. I’m sure you’ve seen it: the restaurant that displays a photo of a crumpled up takeout menu, the florist whose site’s background looks like the rug in the living room of your grandmother’s house, or the used car dealership that hasn’t updated their inventory since Reagan was in office.
Even amongst all the terrible design, it makes sense. You’re understanding of it. The owner of a small business can’t afford to get a big fancy website made. Sites like that are reserved strictly for huge, international corporations with money to blow, right? But, what if I told you that not only was it possible to get your small business a well designed website, but also that having that sorry excuse for a website up now is actually hurting your business?
Think of it like this: You’re on the market for a new smartphone; you’ve heard great things about the new Apple iPhone, and even though it’s on the more expensive end of the spectrum, you’re willing to shell out the cash for a dependable, well-reviewed product. But wait! While Google-ing iPhone reviews, you come across the Banana bPhone, which claims to do everything the iPhone does for a fraction of the price! It seems like such a great deal. Think of all the money you’ll save! But, instead of looking like a shiny new 5S, it’s closer in appearance to an old black-and-white Game Boy. Any sensible human, upon seeing a comparison like this, would pull out their wallet and go for the better-looking, better-reviewed, overall more legitimate Apple product.
This is exactly what having a poorly designed website does to your business. It compromises your legitimacy, and while you might be the best lawyer this side of the Mississippi, having a website that looks like the image on the below left will drive all of your potential business away to the other lawyers who actually take a little pride in the way that they present themselves (see the image on the right).
So, instead of hiring the kid down the street who makes “super-awesome Tumblr layouts” for $50, take the extra time and spend the money to hire a real web designer who can take all the necessary steps to make sure that your website is the best that it can be. Yes, it will be significantly more expensive, but when you become that cool business with the website that stands out above the rest, it will all be worth it. Not only will your legitimacy and credibility increase, but also you will most likely see in an increase in traffic and therefore an increase in your customer base. And hey, that’s the end goal, right?