Welcome to the 21st century, a world plagued with over-saturation of Internet content and readers with short attention spans. How exactly can your blog compete for viewership with all the excess noise the web has to offer? There isn’t a definitive answer. However, one thing that is guaranteed to give you a competitive advantage is a great blog title. An effective blog title means EVERYTHING. The few words at the beginning of your post not only determine if readers will continue reading, they also influence how frequently your blog shows up in search engine results and on social media outlets such as Twitter and Facebook. The name of the game is “viewership”. What good is a blog that doesn’t get read anyway? Exactly.

If you incorporate some of the following tips, and put additional thought and creativity into your blog titles, your blog’s viewership will absolutely increase.

1.Give Instructions

Your readers are dealing with so many different problems on a daily basis. If you provide them with a set of instructions it shows that you already have solutions to their questions. At the same time, it also demonstrates that the content of the blog post will be organized simply enough for readers to easily follow.

Title Example: “How To Blog In 5 Easy Steps” 

2. Use Keywords

Be sure to provide the primary keywords of your post in the title. This will grab the attention of readers who are actually looking for specific information about your topic. Specific names of people, products, and companies are the most searched terms on the web, so it is imperative that you include them in the title heading. For example, if your post is about Steve Jobs, be sure to include his name in the title. When it comes to Search Engine Optimization (SEO), it is critical to have these keywords in the beginning of a title, especially if the title is long.

3. Provide Numbered Lists

Everyone loves lists; they’re simple and easy to follow. Once again, lists allow the reader to see that your blog is organized. If you include a “Top” list it may encourage readers to click through your article simply because they want to see if they agree with you or not. Research also shows that odd-numbered lists are more appealing, memorable, and effective than even-numbered lists. 

Title Example: “7 Reasons Why Pizza is the New Salad ”
4. Ask Questions

Ask questions to spark your readers’ curiosity. When you ask a question, readers are inclined to answer the question or at least click the post to see how you answered. Additionally, readers are more likely to leave comments at the bottom of the post answering or commenting on your question.

Title Examples: “Who…?”; “Which…?”; “Why…?”; “How…?”

5.  Include Multimedia

If your post contains any multimedia, make sure to include it in the title. People love multimedia and are more likely to click a post if there is a visual aspect to it. If applicable, be sure to include (Photo) or (Video) in the heading. Some people may not ordinarily want to read your post, but if there’s an interesting graphic they may just click through to see it.

Title Examples: [Photo]; [Video]; [Infographic]; [Poll]

The Bottom Line:

Always look at your blog title from the perspective of your readers. What would they want to read? How are you adding value to their lives? Why should they click through to read your blog? These are all the questions that must be addressed before you begin to write your post. Use these helpful tips to ensure that your title successfully sets the stage for your blog. And then, obviously, make sure to deliver a productive and interesting blog.


By: Andre Delaire

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