fotolia_114200851.jpgEffective marketing has a pivotal role in increasing a business's overall success and profitability. A strong campaign can do wonders in no time. But, how should you create a campaign that brings you sales and strengthens your online presence?

In today's world, there are plenty of marketing strategies. Some are organic, while others require money. Spending money on marketing strategies is something that large businesses can do. But, small and medium-sized businesses usually run on a meager budget. What works for them are content marketing, email marketing, SEO, social media marketing, and more.

When you are setting up a marketing campaign, having an approximate estimate of the return on investment (ROI) is imperative. Running campaigns that give no ROI is a waste of time and money.

One concern many businesses have is that organic marketing strategies take a really long time to yield good results. Yes and no. Yes, because search engines crawl your site several times before giving you a rank on the SERPs. No, because there are few marketing strategies like building up the PA and DA for your site, marketing your content in various forums, and getting a page created for your brand on Wikipedia, that lead to increased web traffic and sales. Whenever someone searches on Google, a Wiki page is oftentimes the first thing that appears.

Here are some of the marketing strategies that go well with limited funds.

Quality content

Creating quality content is cost-effective. However, your content should speak to the audience. Content marketing involves various strategies, such as guest posting, email marketing, YouTube marketing, releasing Ebooks, creating landing pages, and more.

Knowing your audience is also very important. Write what your audience cares about in a blog that shares educational and intriguing information. Guest posting is also beneficial. How? You will be able to reach the blog’s audience or followers. Link back to your website in the post, and you can significantly increase its domain authority. Domain authority, along with several other factors, will improve your site’s ranking on the SERPs.

Engaging with customers

Even though attracting new customers is very important, keeping your existing customers engaged is, too.

Make the relationship between your customer and your brand more than about the business. You can use emails or social media to keep your customers engaged with interesting information, exciting updates, or birthday and holiday wishes. Many brands use e-mails to gather reviews of their products and services to ensure customer satisfaction. This builds trust and loyalty among customers.

How social media can benefit your business

Social media has become one of the strongest marketing tools today. The best part about social media promotions is they do not cost you a penny unless you want to run ad campaigns. Why do we consider social media the strongest marketing tool? 


Here are few quick stats:


  1. There are about 2.3 billion active social media users.
  2. Nearly 37% of all consumers use social media to find out about new products and services, and 32% use social media to receive discount coupons or exclusive offers from the brands they use.
  3. Gen X (ages 35-49) spend the most time on social media – 6 hours and 58 minutes per week. Millennials (ages 18-34) came in second, spending 6 hours and 19 minutes of their time per week on social networks.
  4. Social media users have risen by 176 million in the last year.

As these stats show, social media promotions can definitely bring you traffic and sales. The advertising options available to you are not expensive, either. Narrow targeting and PPC campaigns make an excellent combination. Your posts can link to your websites, talk about your new product launch, or promote your brand.

Improving your social media presence can be challenging, especially if you are new to the market. In this case, you should consider adding social icons to your emails, promoting email subscriptions through your social media profiles, and offering incentives to your customers to connect and share.

In the initial stages, you may not see the results you are expecting, but this does not mean you will not succeed. When you are operating on a tight budget, you should focus on what will increase your ROI.


Author Biography

Santhej Kallada is a young business entrepreneur who has finished his post graduation in Mobile Application Development from University of Derby. Mr. Santhej is the founder of two reputable firms: WikiOfficer, an organization that offers Wikipedia article writing services, and Outsourceman, which offers virtual assistance and digital marketing services. He is very much passionate about helping individuals and organizations build their reputations online with various marketing strategies and Wiki page creation services.

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