The largest search engine conglomerate in the Universe is making some changes to their mobile search function. As mobile usage has reached an all-time high, businesses will be forced to conform with these consumer trends. Google is constantly improving the visibility of search results to provide users with the most accurate results possible. That may not be news to you, but you might be interested in the effect that these most recent changes could have on your business.

Here are 2 things you need to know about the impending changes for Google searches through mobile devices.

1. Increased Visibility of Mobily Optimized Website

Over the next few weeks, Google will essentially reward your website points for mobile friendliness. "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results," a Google spokesman stated in a recent press release.

These new updates are set to go into effect on April 21. They have provided helpful resources like a mobile-friendly test and guidelines to a mobile-friendly website to help get you started.

2. App Indexing Integration

App Indexing will allow Google to extrapolate useful information from Apps as well as also actively assist "as a factor in ranking for signed-in users who have the app installed." These features will be incredibly useful as more and more websites allow you to sign-in with an email address or social media account.

What do these updates mean for your small business?

In short, Google has refined their search algorithm further making mobily optimized websites easier to view. With the addition of App Indexing, they will also be pulling useful content from user installed apps. The importance of a mobily optimized website has never been greater, now that Google will be rewarding them with higher search ranking results.

One of the many features associated with the Likeable Local solution is your own unique mobily optimized Likeable Hub. To learn more about how to start generating referrals today, pick up the phone and give us a call at 212-359-4347! Just looking for a little more guidance on the importance of a successful mobile strategy? Download this free ebook as a guide.

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