Kick It Into High Gear in 4 Ways

Wow! We don't know about you, but our December has flown by! The hustle and bustle of the holiday season is definitely felt in our office. We hope that you are handling the stress well, but there are still customers to be served and money to be made, so let's kick it into overdrive! Stumped on what to do next? Try some of these fantastic last minute marketing ideas to finish your 2014 strong!

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How To "Sell Without Selling" on Social

When trying to sell on social media, there are small businesses that post content about themselves with absolutely no rise from their audience. Then, there are those who understand how to sell their products without actually selling anything. Here are some tips to help your content strategy for sales:

Please stop talking about yourself. It'’s quite annoying.

Lets face it: We all like to talk about ourselves. When it comes to social media and trying to market your business, talking solely about yourself is the number one no-no. Imagine having a conversation with someone and all they do is talk about how amazing they are. They brag about their new outfit, hair, and shoes and then continue on their merry way. Annoying, right?

On social media, it is important to discuss topics with your audience they actually care about. If you own a dental practice, you don’t want to always show pictures of the gorgeous crowns you did because no one will care. Instead, you want to discuss topics that will make you an expert in the space and allow your audience to ask questions. This way, you have the opportunity to showcase the extensive knowledge you have and how it relates to your followers. If and when they are looking for a new dentist, they will now think about YOU first because you’'re the smartest dentist in the social media land.

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3 Ways To Get Customer Reviews

We always say the biggest compliment a client can give a business is a referral.

But a glowing, 5-star review is a close runner-up.

Last year Facebook added reviews to each business page. With the slew of recent updates they’ve made to pages, the reviews have become more prominent. It’s more important than ever to make sure you put your best foot forward on Facebook.

If you’re low on reviews and not sure where to get them--don’t worry. There are plenty of ways to start. Here are 3 tips for building your Facebook review portfolio:

1. Offer a discount. Some places will offer customers $5 off or 5% off for leaving a review. It’s a great way to boost loyalty and draw new business. Instead of asking customers to review you before using your services, offer a rebate after they’ve already paid and have more to talk about. The review will be better and more complete in the end.

2. Run a contest. Running a contest for a grand prize always draws lots of interest around a business. By making reviews a part of the contest you’ll be able to get real material out of every entry.

3 Ask them! Most customers who love your services will be more than happy to give you a review. They often just need a little nudge. There’s no harm in sending a simple email out to all your contacts asking them to leave a review on your Facebook page.

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