When you’re growing your business, there are no guarantees. There might be times your business feels like it’s on the fast track to success and other times when it’s in slow motion. To stay balanced, try building a holistic small business growth strategy.Read More
Selecting the perfect domain name is crucial to your marketing efforts because the cost of changing it in the future can be very painful. Not only will it be part of your company brand, the name can actually influence consumers and search engines. If you change it in the future, you may have to go back and update all of your collateral material, and even worse, negate any search engine influence that you built up over time.Read More
I wasn’t always a marketing genius, and I’ve been known to seek out the advice of others. Generally I’ve found that to be a good policy.
When I first got started…in my pre “marketing genius” days, my first attempt at advertising was using the yellow pages. Ironic since I was starting a web design company. Back then the Yellow Pages were relevant, and websites weren’t.
I’d never done anything like that before, so I called up the yellow page sales person and asked how I should get started. Apparently, the Yellow Page sales person wasn’t a genius either. His advice? “Take a look at what everyone else is doing, and do that”.
Seriously? I was expecting hidden secrets and sage wisdom. “Just do what everyone else is doing”? My first thought was; well that’s a pretty lazy answer. My second thought was; well that’s some pretty bad advice.Read More
You paid good money for that website…back when fax machines were relevant. And damn it, the longer you keep it, the better that decision was! Problem is, there’s a point of diminishing returns, and missed opportunities. So how do you know when it’s time to pull the plug? Glad you asked:Read More