6 Essential Ingredients to Content Creation


No matter the industry or size of the business, all content teams work with one primary goal in mind: creating quality content that inspires their followers to engage with it and share it with others. This could be anything from a relevant article to an ultimate guide on the world’s best grilled cheeses. The overall goal for any piece of content is ideally that it's easily found in search engines and promotes actions such as sharing, retweeting, and so on. But how is there a guarantee that a piece of content will do well in a day and age where anything and everything is available at our fingertips?

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5 Habits for Every Small Business on Social Media

For small businesses, getting started on social media may be daunting. With dozens of outlets and billions of users throughout the world, social media can seem overwhelming. However, if used effectively, social media has the power to enhance relationships with your current customers and drive new ones. So, whether you’re just getting started, or have been in the social media sphere for years, it is important for small businesses everywhere to remember these simple steps. 

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The 5 Essential Elements of Effective Conversational Copy


First dates are awkward. We can all agree on this. On a first date, it’s too typical for the conversation to be so A + B = C (aka basic). What’s your favorite movie? How many siblings do you have? What types of music do you like? I I speak for all of us when I say I’d rather be stuck in 8am Atlanta traffic than answer another question about what I like to do to workout.

 C’mon…we can do better than that, right?

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How to be Funny: 5 Guidelines for Adding Humor into your Social Mix

Social media is shrinking the distance between you and your client base, and humor may be the tool you need to close the final gap.

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