You CAN Dominate Google…Here’s Proof

SERP 101: Cannibalizing a Google Search Results Page

If you pay attention, you might notice that when you search for something on Google, the results are broken into several very distinctive sections. If you do EVERYTHING right, you actually may be able to show up on several (if not all) of these sections. I can prove it.

Cannibalizing a SERP (Search Engine Results Page) for an important keyword is HUGE if you can pull it off. Sorry, I can’t explain how to do that in one blog post, but I can prove it and make you aware of what the different sections on a Google search result page are.

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The New Google Search: What It Means For You

The largest search engine conglomerate in the Universe is making some changes to their mobile search function. As mobile usage has reached an all-time high, businesses will be forced to conform with these consumer trends. Google is constantly improving the visibility of search results to provide users with the most accurate results possible. That may not be news to you, but you might be interested in the effect that these most recent changes could have on your business.

Here are 2 things you need to know about the impending changes for Google searches through mobile devices.

1. Increased Visibility of Mobily Optimized Website

Over the next few weeks, Google will essentially reward your website points for mobile friendliness. "This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results," a Google spokesman stated in a recent press release.

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4 Google Nightmares You Want To Escape From

Ever feel like you are at the mercy of search engines, with your negative online results overshadowing the positive ones? 75% of HR departments are required to Google potential employees, and that doesn’t even take into account future bosses or colleagues looking you up. While it’s unfortunate that your professional persona is affected by your private online presence, it’s a reality that proves to be unavoidable.

It’s also possible that someone who shares your name has some skeletons online. If employers can’t see you, there’s no way to distinguish between the two of you. Someone who shares your name could also be more renowned than you, leading to his or her successes overshadowing your own. Imagine having your dream job find the first “Beth Henderson” they discover is a Harlequin romance novelist. It’s not exactly what you’d want to be known for!

You can take control though! Here are four nightmarish online results you should keep an eye out for and how to avoid them:

1. Negative Press
It’s simple to find bad press for any business or person, even if the negativity is completely unfounded.  Specific news outlets for your industry could lead to headlines you’d prefer to hide.

Take Control: Set up Google Alerts with your name so you know real time if any press is coming out about you. Knowledge is power. If you feel you have been misrepresented, many press sites allow for comments and the sooner you know, the sooner you can comment and help people see your side of the story.

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