Digital Marketing Strategies to Make Your Boss Look Like a Genius

The thing about marketing is you can’t just do it, you have to prove it. Unfortunately, you can suck at marketing, even if someone else is doing it.

Fortunately, all bosses have a weakness. They succumb to data, strategy, and even educated speculation. Want to not suck at marketing? Here are 5 tips that will have your boss thinking she’s a genius for hiring you.

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The Best Marketing Strategies to Grow Your Business

Effective marketing has a pivotal role in increasing a business's overall success and profitability. A strong campaign can do wonders in no time. But, how should you create a campaign that brings you sales and strengthens your online presence?

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Start Measuring Marketing ROI with These 3 Simple Steps

What was the return on investment (ROI) for your last marketing campaign? If you can’t answer this question, you’re not alone. According to a HubSpot survey, 40% of responders felt that proving the ROI of their marketing activities was their single biggest marketing challenge.

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Social ROI: What is it and How Do You Get it?

ROI, the magic word on everyone's lips. Though it's an important aspect of your business, do you really know what it is? ROI (or a Return On Investment) comes in many forms that may not be perfectly clear when you think of your business strategy. 

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The True Cost of Social Media

The days of free social media advertising have been over for years and any expert will tell you that it was never truly free in the first place.  With that being said, how much should maintaining social media for your small business cost? Let's break down how much time and money goes into running a social media presence, that not only represents your brand, but also drives additional revenue.
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